Link Building

10 advanced link building strategies you should be aware of in 2023

10 advanced link building strategies you should be aware of in 2023


Link building is one of the fundamental strategies for improving your website’s visibility and ranking on search engines. However, as digital landscapes evolve, so does the need for more sophisticated link-building techniques. This piece seeks to explore advanced strategies to help you not just build links, but foster relationships, engage your audience, and ultimately bolster your site’s SEO performance.

1. Competitor Backlink Analysis

Competitor Backlink Analysis is an advanced link-building strategy that entails understanding and analyzing the backlink profiles of your business rivals. The goal is to discover where their backlinks are originating from, what kind of content is generating these backlinks, and ultimately use this information to form a robust link-building strategy for your own business.

  • Step 1: Identify Your Top Competitors

The first step in this process is identifying your main competitors. These could be businesses offering similar products or services or websites that rank highly for keywords relevant to your business. Keep in mind that competition can vary based on different aspects like region, demographics, or specific products.

  • Step 2: Use Backlink Analysis Tools

Once you’ve identified your competitors, use backlink analysis tools like Ahrefs, SEMRush, or Moz’s Link Explorer to inspect their backlink profiles. These tools can provide you with comprehensive data about where your competitors’ backlinks are coming from, the quality of those backlinks, the anchor text used, and much more.

  • Step 3: Analyze Competitor Backlinks

Dive into the data you’ve gathered. Look for trends or patterns in your competitors’ backlinks. Are they getting a lot of links from a specific domain? Are there certain types of content that seem to attract more backlinks? This analysis phase will provide you with valuable insights into what has been successful in your industry or niche.

  • Step 4: Formulate a Strategy

Based on your analysis, develop a strategy to earn similar high-quality links. If you notice that a particular type of content (like how-to guides or infographics) tends to earn more backlinks, consider creating similar content. If certain websites frequently link to your competitors, see if there are opportunities for you to earn links from these websites as well. This might involve creating unique, valuable content or establishing relationships with these site owners.

  • Step 5: Monitor and Adjust

Keep track of the performance of your new backlinks over time. SEO isn’t a one-and-done strategy; it requires constant monitoring and adjustments. Regularly revisit your backlink strategy to ensure it’s still aligned with your overall SEO goals and adjust as necessary based on performance data and evolving competitor strategies.

Remember, competitor backlink analysis isn’t about copying your competitors’ strategies, but about learning from what they’re doing right (or wrong), and tailoring those insights to fit your own unique business and SEO strategy.

2. Resource Link Building

Resource link building involves getting your website included on resource pages – these are web pages that link out to content deemed valuable to their audience. Here’s a step-by-step guide:

  • Identify Relevant Resource Pages:

    Start by searching for resource pages that are relevant to your industry or niche. You can use search operators like “inurl:resources + your keyword” or “intitle:resources + your keyword” on Google.

  • Create High-Quality Content:

    Analyze the types of content these resource pages are linking to, then create content that aligns with these resources. Make sure it’s high-quality, valuable, and unique.

  • Conduct Targeted Outreach:

    Once your content is ready, reach out to the owners or webmasters of these resource pages. Pitch your content in a way that highlights its value and how it could benefit their audience.

Remember, the key to success with resource link building is to add value. Be sure your content is truly beneficial and matches the quality and relevance of other links on the resource page.

3. Broken Link Building

Broken link building is an effective strategy that involves finding broken (dead) links on other websites and offering your content as a replacement. Here’s how to do it:

  • Find Websites with Broken Links:

    Use tools like Ahrefs’ Broken Link Checker or Check My Links Chrome extension to find broken links relevant to your niche.

  • Create Relevant Content:

    Once you’ve identified a broken link, check what kind of content it was pointing to. Then, create similar or better content on your website.

  • Reach Out to the Website Owner:

    Contact the website owner to inform them about the broken link. In your message, offer your content as a suitable replacement.

This strategy not only earns you backlinks but also helps website owners by improving their site’s user experience.

4. Infographics Link Acquisition

Infographics are powerful visual tools for presenting complex information, making them great for earning backlinks. Here’s a basic guide:

  • Identify Relevant Topics:

    Choose topics that are relevant to your industry and would provide value to your audience. Look for topics that can be better understood when visualized.

  • Create Compelling Infographics:

    Use design tools like Canva or Piktochart to create your infographics. Make sure they are visually appealing, easy to understand, and provide valuable information.

  • Promote Your Infographics:

    Once your infographic is ready, start promoting it. Share it on your social media platforms, include it in your newsletter, and most importantly, reach out to bloggers and site owners within your niche who might find it interesting.

In your outreach, express how their audience could benefit from your infographic and suggest that they might want to link to or share it. Always make sure you’re targeting relevant websites whose audiences would genuinely find your infographic valuable.

5. Guest Posting on High Authority Sites

Guest posting is a strategy where you write an article for another website with the objective of reaching a wider audience and earning a backlink. Here’s how you can go about it:

  • Identify High-Authority Sites:

    Look for authoritative websites in your industry that accept guest posts. A quick Google search with the relevant keywords along with phrases like “write for us,” “guest post guidelines,” or “submit a guest post” can yield good results. Also consider using tools like SEMRush to check the site’s domain authority.

  • Develop High-Quality Content:

    Once you’ve found potential websites, it’s time to create high-quality, relevant content that aligns with their audience’s interests. Thoroughly review the guidelines provided by these sites and ensure your content is tailored to meet them.

  • Link Back to Your Site:

    Include a link back to your site within the guest post. This could be in the body of the article or in the author bio, depending on the site’s guidelines.

  • Outreach and Follow Up:

    Once your content is ready, submit it following the guidelines provided by the site. Remember to follow up if you don’t receive a response.

6. Link Reclamation

Link reclamation is a technique that involves turning unlinked brand mentions into backlinks. Here are the steps to achieve this:

  • Track Your Brand Mentions:

    Use tools like Google Alerts, Mention, or SEMRush’s Brand Monitoring tool to find instances where your brand, products, or services are mentioned online but not linked back to your site.

  • Outreach:

    Once you’ve identified these mentions, reach out to the website owners or authors. Politely let them know about the unlinked mention and request that they add a link to your site.

  • Provide Exact Details:

    In your outreach email, specify where the mention occurs to make it easy for the website owner to find it and add your link.

7. Leveraging Social Media

Social media platforms can be a great way to increase the visibility of your content and earn natural backlinks. Here’s how:

  • Share Your Content:

    Use your social media channels to share your high-quality content. This could include blog posts, infographics, videos, etc. The more exposure your content receives, the higher the chance someone will link to it.

  • Engage With Your Audience:

    Social media is all about engagement. Respond to comments, participate in discussions, and be active. An engaged audience is more likely to share your content, increasing its visibility.

  • Influencer Collaboration:

    Connect with influencers in your niche. If they find your content valuable, they may share it with their followers, potentially leading to natural backlinks.

Remember, while social media shares may not directly impact your site’s SEO, they do increase the visibility of your content, leading to higher chances of earning backlinks.

8. The Skyscraper Technique: Building Taller Content

Coined by Brian Dean of Backlinko, the Skyscraper Technique is an innovative approach to link building that revolves around improving upon existing top-performing content in your industry.

Identify top-performing content:

The first step involves finding popular content in your industry. Tools like BuzzSumo, SEMRush, or Ahrefs’ Content Explorer can help you identify these “skyscrapers.” Look for pieces that have already attracted a significant number of backlinks.

Create something superior:

After identifying high-performing content, your task is to create something even better. This could mean making the content more comprehensive, updating it with recent data, improving the design, or even just making it more engaging to read.

 Reach out to the right people:

Once you have your superior content, the next step is outreach. Contact website owners or bloggers who have linked to the original content and introduce them to your improved version. If they find your content valuable, they may update their link to point to your content instead.

9. Local SEO and Business Directories: Strengthen Your Local Presence

As businesses increasingly recognize the importance of local search, leveraging local SEO and business directories has become an essential strategy for earning reputable backlinks.

List your website on credible directories:

Start by listing your business on reputable local directories, such as Google My Business, Yelp, and Bing Places. Ensure that your business details, such as name, address, and phone number, are accurate and consistent across all listings.

Leverage local SEO:

Local SEO involves optimizing your website to rank higher for local search results. This includes using local keywords, optimizing for Google My Business, and earning backlinks from local websites.

10. Influencer Collaboration and Reviews: Leverage Influence to Build Links

In an era where influencer marketing is booming, collaborating with influencers can be a valuable strategy for link building.

Identify relevant influencers:

Look for influencers in your niche with a engaged followers. Tools like BuzzSumo and NinjaOutreach can make this process easier.

Collaborate for reviews:

Once you’ve identified potential influencers, propose a collaboration where they review your product or service. Make sure to provide them with all the information they need to create an accurate review.

 Earn backlinks:

In their review, influencers can link back to your website, driving both traffic and backlinks. Plus, their audience may also share the review on their own platforms, further increasing your content’s reach and link potential.

Remember, the key to successful link building in 2023 and beyond is focusing on quality over quantity. High-quality, relevant backlinks will always yield better SEO results than a larger quantity of low-quality links.

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